Glossary:
Bar Code – A standard barcode used by retailers when a customer purchases a product to make the product individual.
Black (font) – A font that has more weight than the bold font which is normally used in the typeface.
Colour Schemes – A Planned combination of colours that a designer will use to make the product stand out and look different.
Cover Lines – An image or a subsidiary line distributed around the main image without loosing the main distraction of the more important parts of a magazine.
Dateline – A phrase at the beginning of a magazine, normally of the month and year of the publication.
Display type - A large or decorative type used for headlines in display pieces, the display type used on the Cover Lines.
Free-fonts – A set of fonts used by magazine designers to make the writing on the front cover of a magazine different but also to make the Masthead unique.
Kicker - A phrase or sentence that gives a reader a brief insight of story or chapter in the magazine, it is smaller than the Masthead but larger than text type.
Kern – An application that allows a magazine designer to squeeze together characters so that it fits better and as the larger the font the more noticeable the white spaces between the characters are.
Left Third – A third of the magazine where the full-frontage of the magazine is not visible, the start of the masthead is vital, it must be recognizable in a display of dozens of competitors.
Main Cover Line – A title that is very large, normally taking up quarter of the cover area, which comes in three layers all in different colours.
Main Image – An image that is big enough to make an impact on a news-stand, a single image that is normally related to the main cover line.
Masthead – A visual branding of the title, displayed in the typeface in which it is designed. Usually done in a unique typeface to be recognisable.
Model Credit – A phrase or sentence praising the model that appears on the front cover as the main image, it is unusual for such a credit to appear on the cover.
Selling Line – A short and sharp description of the title’s main marketing point, to help promote the magazine and to help it sell.
